Super Bowl Sunday 2020
Karen Berger, PharmD, Medical Writer
Last year at this time, I posted a blog about a powerful commercial about medical cannabis, made by Acreage Holdings. CBS had rejected the ad, and the $5 million, because they did not allow cannabis ads to air.
As Super Bowl is approaching this weekend (who are you rooting for? I personally don’t care, as long as the Patriots are out of it), I was wondering if the commercial would be shown this year.
So, one year later, where are we? Now that cannabis is becoming more acceptable, and we are seeing how patients are being greatly helped by this plant, will advertisers start airing commercials? We know that using medical cannabis to treat many ailments is safer than opioids, has less risks, and compared to opioids (130 people in the US die every day due to opioids), cannabis has zero deaths.
Well, it seems we haven’t come much further in the past year. A Forbes.com article states that “Cannabis companies of any kind are blocked from television and ‘are being pulled down left and right’ by Facebook and other web platforms.”
My husband says that I buy everything on Amazon, and I answer simply, “Amazon has everything.” Well, I just learned that Amazon Prime even has cannabis content, too! According to the Forbes article, we can now find a type of Shark Tank show for cannabis entrepreneurs, called The Marijuana Show. The show was created by and is produced by Karen Paull and Wendy Robbins.
Amazon is always thinking out of the box – Paull acknowledges that the show gives cannabis companies “a place to put their content in a show that’s about marijuana…That’s the primary way we’re able to help advertisers reach an audience that they could normally not reach.” Paull knows that “she’ll eventually be able to get advertisers’ promotional content out to 10 million cannabis users across cannabis websites.” Smart thinking, and great name, Karen.
Sadly, big advertising companies are still affected by the stigma of cannabis, hiring smaller subsidiaries to handle these ads because “they don’t want to touch the stuff.”
In related Super Bowl news out of Vail, Colorado, vaildaily.com reports that cannabis sales spike 40% on Super Bowl eve – “many prefer it to drinking because they can avoid a Monday hangover.” Vail Valley dispensaries serve up popular edibles that Super Bowl fanatics enjoy, such as infused ice cream, chocolate bars, stroop waffles, and coffee. Who has the munchies now?
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